I really enjoyed the presentation of the content. Super easy read and well put explanations. Every time I read more about the Infinite Banking Concept I get so excited! This book was food for my brain! Well done Caleb!

You'll be hard pressed to find an easy to read and easy to understand book on this subject. This book not only reinforced what I've learned in finance but gave new insights for me and my future clients. I'm surprised how little is known about this, even in the world of financial advise.

One of the best beginners books I've read on IBC and explaining the power of leveraging a dividend paying, whole life policy as the foundation to a life long financial strategy.

I have been familiar with this concept for years however for the first ever.... ANYBODY CAN LEARN THIS SIMPLE STRATAGEY AND CREATE MASSIVE WEALTH. Caleb breaks in down into simple and compelling ideas that will forever change the way you see money and create wealth. It has always been a complicated secret of the wealthy and Caleb actually explains why it will work for anyone! His book is a total game changer. We think we know until we learn the information in this book!!! A MUST READ and A MAJOR EYE OPENER!

I THOUGHT I understood most of what there is to know about money until I read “The AND Asset.” It’s a short read but is jam packed with powerful money concepts. I truly believe this is the most efficient way to save money.

Talks about all of the things you didn't know about Life Insurance. All the different benefits and how they can be used in real life

This book is phenomenal! Caleb present this complex information in a clear, precise and easy to understand way. You can sense his true passion for helping the reader understand fresh financial opportunities that are not “mainstream” yet are used by the wealthy elite. It’s a must-have book for anyone who wants financial independence.

When you implement the concepts Caleb teaches in this book, it will literally change your financial future because it will teach you what Wall Street and Washington do not want you to know! How do I know, because I am a "recovering traditional financial advisor". I have been in this field for decades, we were taught to tell you that investing for "rate of return" and accumulation in qualified accounts (IRA, 401k, TSA, etc.) are the way to go because Uncle Sam gives you a tax break to invest your money there to have a secure retirement. In this plan, your money is only working in one place at a time, and you don't even have meaningful access to it until you are retiring.Contrast this with some of Caleb's recommendations about learning how to get your money working in more than one place at a time (compounding, control, retirement, & protection). All of this legitimately and legally. When you learn and understand the impact that "lost opportunity cost" has on your decision to spend money, you will begin to see the advantage to changing your thinking and strategies for your own benefit.When you understand that you "finance every purchase", in light of "lost opportunity cost", those of you who pay cash to avoid interest payments will see the means of avoiding one of the wealth transfers Caleb talks about too.You will do yourself and your family a huge favor to read, and more importantly, implement "The And Asset"!By

The most clear & concise explanation of this seemingly complex process I have found. His outline and clarity in only 100+ pages is outstanding. I will be teaching this concept to my kids and their families to help them maximize their lives thru efficient money management! Excellent job Caleb!